Recognizing how web use has changed, new site moves from publishing to participation
MAYFIELD VILLAGE, Ohio – Nov. 2, 2007 – Quick – which major auto insurer is the first to recognize that how people use the Web has changed and has responded by introducing the industry’s first Web 2.0 site? Why, Progressive, of course. The Progressive Group of Insurance Companies, the first major insurer to introduce a Web site in 1995, today unveils the industry’s first Web 2.0 site.
“This is about watching and reacting to trends to keep our site relevant to all users. It moves progressive.com content from static to interactive,” said Toby Alfred, general manager, customer acquisition, Progressive “The redesign lets users get more from their visits; share their experiences; and have their progressive.com experience delivered to them in blogs, RSS readers and personal home pages.”
The new site features easier navigation, more personalization and customization, easier-to-use video content (and more of it) and more visuals throughout. The site also features content channels – www.progressive.com has joined forces with industry experts to bring exclusive content to the Web.
Ziff Davis Enterprise, a leading IT media company based in New York City, will provide weekly content on www.progressive.com covering vehicle technology such as portable GPS, in-car DVDs, hybrids and more on the site’s new AutoTech channel. Lonely Planet Publications will provide weekly Driving Destinations articles including great places in the U.S. to visit, explore and experience. Progressive experts will provide weekly content to help readers better understand how car insurance works.
Progressive.com also now makes it easier than ever to find a local independent agent and to get a quote directly from the company and from an agent. There’s more information about all of Progressive’s products including personal and commercial auto, motorcycle, RV, boat, ATV and personal watercraft insurance on the site. The site also includes more information about coverages available through Progressive from other companies including pet health insurance, homeowners, renters and condo insurance.
“In 1995, we brought car insurance to the Web,” said Alfred. “This iteration makes information personal, relevant and easiest-to-use.”
About Progressive
The Progressive Group of Insurance Companies, in business since 1937, is the country’s third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.
Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive products and rates that meet drivers’ needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.
Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to www.progressive.com.
