Standard life adds luster to its Ideal Segregated Funds

MONTREAL, Oct. 15 2007 – The Standard Life Assurance Company of Canada today announced the launch of its new Ideal Segregated Funds – Platinum Option targeted to affluent investors with a minimum of $250,000. This high-end option is ideal for clients approaching retirement, allowing them to consolidate their assets and benefit from reduced fees.

“We are committed to helping advisors make their client’s retirement better,” says Michel Fortin, Vice-President, Marketing, Retail Markets of Standard Life. “Advisors can help their clients consolidate assets and benefit from the many advantages of segregated funds for a fee that competes directly with mutual funds,” adds Mr. Fortin.

Standard Life has reorganized its segregated fund offering into six fund families and has completed its line-up by launching eight new Ideal Segregated Funds: Global Monthly Income Fund, Dividend Income Fund, U.S. Dividend Growth Fund, European Equity Fund, U.S. Mid Cap Fund, Canadian Equity Focus Fund, U.S. Equity Focus Fund and Global Equity Focus Fund.

“We are excited with these new investment avenues being created for retail investors within the Ideal line-up and believe this to be a great extension of Standard Life’s leading position in the retirement market” says Jay Aizanman, Vice-President, Client Portfolio management at Standard Life Investments Inc. “Combining a consistent, reliable and proven investment process with a lower fee structure are definite keys to long-term financial success,” adds Mr. Aizanman.

About Standard Life

The Standard Life Assurance Company of Canada is a major investment, retirement and financial protection company. Along with its affiliated companies in Canada, it had $37.9 billion in assets under management as of June 30, 2007. We offer a wide range of financial products and services to over 1.31 million individuals, including group insurance and pension plan members. Total premium income and deposits reached $5.17 billion in 2006. Standard Life group has been a prominent player in the Canadian marketplace since 1833. (

The Standard Life group is a leading provider of financial products and services, with approximately 7 million customers and 1.5 million shareholders worldwide. As of December 31, 2006, its investment management business had $301 billion in assets under management. Founded in Edinburgh (Scotland) in 1825, The Standard Life Assurance Company demutualized in 2006 and a new public company – Standard Life plc – was born. Standard Life plc was listed on the London Stock Exchange (LSE), under the ticker symbol SL., on July 10, 2006. Standard Life plc entered the FTSE 100 on September 18, 2006, after the quarterly review of the index by the FTSE group. In March 2007, Standard Life plc became part of the FTSE4Good Index, which is used to identify companies that meet globally recognized corporate responsibility standards. (