New Eastbridge report looks at the opportunities for voluntary in the very large employer market

AVON, CONNECTICUT, USA (October 11, 2007) – Today, very large employers (those with 5,000+ employees) employ 37 million employees in the U.S. Yet as a percentage of the number of businesses, they are only about one-half of one percent of the total number of employers in the country. These dynamics make many companies wonder if the market is a good opportunity for voluntary players.

Eastbridge�s latest Spotlight Report, Exploring the Voluntary Market Opportunity for Very Large Cases, analyzes carrier opportunities for selling voluntary benefits in the very large employer market. Specifically, the report looks at:

  • The size of the large employer market
  • What products are sold in this market
  • What very large employers look for in a voluntary product as well as a carrier
  • The key players (carriers) in the market
  • Carrier attitudes and approaches to the market

With this information, carriers can determine if the very large case market is one in which they should compete.

Data in this report comes from several different Eastbridge studies and includes both qualitative and quantitative findings from employers and carriers involved in the large case market. The report is available for purchase for $1,000. Click here to view a table of contents on our website. For more information or to order, call today at (860) 676-9633 or email us at [email protected]

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada. eastbridge.com.