Gartner Says IT Leaders Should Use a Business Model for Justifying Emerging Technologies

Analysts Examine the Effect of Emerging Technologies on Business During Gartner Symposium/ITxpo

STAMFORD, Conn., October 11, 2007 � IT leaders need to be watchful that they are not adopting emerging technologies for technology sake, but rather build a business case for the business strategy that is then supported by emerging technologies, according to Gartner, Inc. Understanding how to leverage and justify the value of emerging technologies and delivery models to business leaders and users can hugely affect their acceptance, and ultimately, business value.

Gartner analysts discussed how to justify the value of emerging technologies to business leaders at Gartner Symposium/ITxpo 2007, which is taking place here through October 12.

�In many cases, IT is leading the charge toward adopting emerging technologies in order to increase business competitiveness and value,� said Betsy Burton, vice president and distinguished analyst at Gartner. �However, they often lead with a technology focus rather than a business focus, which can lead to wasted investments and fragmented solutions.�

�IT leaders should use a business justification model to lead business leaders in determining business goals and objectives, developing an initiative for exploring possible business scenarios for leveraging emerging technologies, and determining the effect on governance, skills and portfolio management,� Ms. Burton said. �IT and business leaders also need to know when to diverge from or throw away a business justification model and invest in exploration and experimentation.�

Gartner analysts said the first step of a business justification model is to understand the business objectives and goals. Then it is critical to understand and evaluate the business capabilities and implications, including self assessments on competencies, maturity assessments, gap analysis and an evaluation of the business�s current state versus future state. Additional key steps in the model are the portfolio management and governance phases.

The model also provides a mechanism for IT leaders to communicate and work with business leaders. IT leaders must focus on business language to get the attention and support of business leaders. This means focusing on justifications for investments into emerging technologies based on the effect to the business, such as increasing sales, creating new sources of revenue and increasing speed of communication.

�To justify investments in emerging technologies, IT and business leaders need to understand the need today and in the future,� said Ms. Burton. �By using a business justification model, balanced with seeking opportunities for innovation, IT leaders can more-effectively communicate the business value from investments and, even more importantly, understand what emerging technologies should be used to support the business.�

About Gartner Symposium/ITxpo

Symposium/ITxpo is the industry�s largest and most strategic conference for senior IT and business professions. More than 6,000 senior business and IT strategists from virtually all major industries will gather to gain the latest advice on the biggest challenge: driving profits and performance with IT. Gartner’s annual Symposium/ITxpo events are key components of attendees� annual planning efforts. They rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency. Additional information is available at

About Gartner:

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 3,900 associates, including 1,200 research analysts and consultants in 75 countries. For more information, visit