LOMA Conducts New Study of Virtual Workers

ATLANTA, GA�OCTOBER 10, 2007�Virtual Workers � individuals who work remotely full-time in call centers, claims, underwriting, IT operations, and other business areas � are widely emerging as a prominent sector within the insurance and financial services industry. LOMA, the leading trade association to the insurance and financial services industry, is conducting a study of the unique personal characteristics that are necessary for success in the virtual environment. LOMA will use the results of the study to develop a new employment assessment test that will effectively measure these unique characteristics.

�The time is now for companies to be thinking about effectively assessing how Virtual Workers fit with their company structure and culture,� stated Barbara Kruse, second vice president, Employee Assessment and Selection Products. �As Virtual Workers become more prevalent throughout our industry, hiring managers must take into consideration the unique personal characteristics that will either enable or hinder these individuals in their respective job fields. We�re hoping that the results of this study enable companies to best evaluate potential Virtual Workers and provide them with the most effective work force possible�.

Through extensive statistical analyses and research, LOMA develops employee assessments that are tested, refined, and validated for the insurance and financial services industry. For more information about LOMA�s Virtual Worker study and to participate, please e-mail [email protected]

About LOMA

Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA�s Web site at www.loma.org.