Brightworks helps RBC Insurance® take home and auto insurance for an innovative spin online.

Oct. 1, 2007 — Brightworks Interactive Marketing, together with RBC Insurance, recently launched a new home and auto insurance online game called Spin Factor.

“We were challenged to create a fun, interactive, online game that engages consumers with one of Canada’s most trusted and respected brands,” says Andrew Stephenson, Account Director at Brightworks. “Our mandate was to develop a solution that would allow consumers to interact with the brand, while learning about home and auto insurance and the idea that ‘life is full of everyday risks’ in a fun and interesting way. One player’s feedback said that it warmed up their idea of an insurance company. Judging by that kind of positive feedback as well as the results we’ve seen, Spin Factor is doing just that by combining these elements together very nicely.”

Open to Canadian residents until November 14, 2007, Spin Factor is quick and easy to play online:

For more information, please contact Brightworks at

About Brightworks

Brightworks Interactive Marketing is a Toronto-based, boutique internet marketing company which specializes in tailored internet marketing solutions for some of the city’s most respected corporations. Brightworks is dedicated to providing superior strategic, creative or production services for their clients. For more information, please visit