Brightworks helps RBC Insurance® take home and auto insurance for an innovative spin online.

Brightworks Interactive Marketing, together with RBC Insurance, recently launched a new home and auto insurance online game called Spin Factor.

�We were challenged to create a fun, interactive, online game that engages consumers with one of Canada�s most trusted and respected brands,� says Andrew Stephenson, Account Director at Brightworks. �Our mandate was to develop a solution that would allow consumers to interact with the brand, while learning about home and auto insurance and the idea that �life is full of everyday risks� in a fun and interesting way. One player�s feedback said that it warmed up their idea of an insurance company. Judging by that kind of positive feedback as well as the results we�ve seen, Spin Factor is doing just that by combining these elements together very nicely.�

Open to Canadian residents until November 14, 2007 Spin Factor is quick and easy to play online in English at https://contests.rbcinsurance.com/spinfactor/default.asp?ic
or in French at https://contests.rbcinsurance.com/francais/jouezgagnant.

For more information, please contact Brightworks at www.brightworks.ca.

About Brightworks

Brightworks Interactive Marketing is a Toronto-based, boutique internet marketing company which specializes in tailored internet marketing solutions for some of the city�s most respected corporations. Brightworks is dedicated to providing superior strategic, creative or production services for their clients. For more information, please visit www.brightworks.ca.