September 26, 2007 – Toronto � The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Optimum General Inc. becomes a Full Partner of the Broker Identity Program for 2007.
The Program�s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: coverage and security.
�By investing in the program, Optimum supports the message being delivered every day to consumers, legislators, government officials, and regulators about the value brokers provide�, said Jean-Claude Pag�, President and CEO of Optimum General Inc. �Being a Canadian insurer that exclusively distributes its products through insurance brokers, Optimum is proud to be part of this national program. Along with our many local projects, it is a tangible initiative that carries on our commitment to the broker distribution system and fully supports the significant contribution brokers provide by the advice, choice and coverage they offer their clients,� he added.
IBAC Chief Executive Officer Dan Danyluk added: �We are pleased that yet another insurer supports the common message being delivered by brokers under the BIPPER umbrella. Optimum is a valuable partner to brokers.�
The Broker Identity Program was launched in 1989 by the Insurance Brokers Association of Canada. It is a branding campaign for over 30,000 insurance brokers and in 2007 was supported by more than 20 leading insurance companies.
Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers.