The Co-operators Launches National Television Campaign

GUELPH, ON, Sept. 24 2007 – Seeking to build upon the success of its recently concluded award-winning Heritage Brand Campaign, The Co-operators launched a new national television advertising campaign today. Two new 30-second commercials premiering today emphasize the breadth of financial security products and services offered by The Co-operators, the leading Canadian-owned multi-product insurance company.

The two English language ads will air for an initial nine-week period on major networks and specialty channels as well as during selected programming regionally. The campaign will run for two to three years, with additional spots to be added during that period.

“The new ads reflect the fact that Canadian families, who are typically busy and hard-working, have a wide variety of insurance and financial security concerns,” explained Rob Martin, director of marketing strategy and brand management for The Co-operators. “The message is that Co-operators agents have an extremely broad range of products from which to create insurance and investment plans that allow Canadians to lead their lives and focus on what’s important to them, with the peace of mind that comes with knowing their family’s financial security is protected.”

The products and services offered by The Co-operators include auto, home, life, farm, commercial, travel and other types of insurance, as well as wealth management services. Highlighting the organization’s offerings is a new approach, as the previous campaign highlighted The Co-operators rich history and values through the telling real-life stories from its past.

“Whereas the Heritage Campaign was all about the values our organization is founded upon, the new ads highlight the value we offer to Canadians and their families,” said Martin. “Presented in an entertaining and light-hearted way, the spots also reflect the approachability of Co-operators agents and their friendly yet professional manner.”

The new ads can be viewed at

About The Co-operators:

The Co-operators is the leading Canadian-owned multi-product insurance company. Co-operatively owned by a group of Canadian co-operatives, credit unions and like-minded organizations, The Co-operators is an Imagine Caring Company, well known for its community involvement.