New Eastbridge study looks at voluntary product sales and large commercial lines agencies

AVON, CONNECTICUT, USA (September 13, 2007) – Today over 90 percent of large commercial lines agencies sell voluntary/worksite products, according to a recent Eastbridge Consulting survey. For nearly two-thirds of them, voluntary is sold only occasionally or as a cross-sell to select, existing accounts. So why then, given the demand for voluntary products by employers and employees, are these producers reluctant to make voluntary sales a higher priority?

Eastbridge�s latest Spotlight Report, Large Commercial Lines Brokers and Voluntary Benefits, looks in more detail at the current state of voluntary with the largest agencies in the business. Using both quantitative research as well a qualitative interviews with key players in over 20 agencies, the report reviews:

  • The prevalence of voluntary sales
  • The products sold
  • The carriers used most frequently
  • How these agencies enroll benefits
  • The future of voluntary
  • What keeps an agency from selling more
  • What these agencies need from carriers
  • Typical structures of agencies
  • Cross selling between the benefits and commercial lines divisions

Where data is available, the report also compares and contrasts the large commercial agency to the �traditional� employee benefits broker. The report concludes with profiles of several large agencies that sell voluntary.

The report is now available for purchase for $1,500. A table of contents is available on our website. For more information or to order, call today at (860) 676-9633 or email us at info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.