Pembridge Insurance Company remains a Full Partner of the Broker Identity Program: IBAC

August 13, 2007, Toronto � The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Pembridge Insurance Company is maintaining its investment as a Full Partner of the Broker Identity Program for 2007.

The Program�s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: coverage and security. By investing in the program, Pembridge supports the message being delivered every day to consumers, legislators, government officials, and regulators.

�We are pleased to support brokers across Canada in their successful bid to communicate to consumers, legislators and regulators the value they bring,� said Bob Tisdale, President and Chief Operating Officer of Pembridge. �Speaking with a united voice under the banner of the BIPPER is very effective in influencing decision makers regarding issues affecting the industry,� added Tisdale.

IBAC Chief Executive Officer Dan Danyluk added: �We are pleased that yet another insurer supports the common message being delivered by brokers under the BIPPER umbrella. Pembridge is a valuable partner to brokers.�

The Broker Identity Program was launched in 1989 by the Insurance Brokers Association of Canada. It is a branding campaign for over 30,000 insurance brokers and in 2006 was supported by 20 leading insurance companies.

Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers. More information at