LIMRA Partners with Blease Research to Help Life Insurers Develop, Market Products

Windsor, CT, June 18, 2007 � LIMRA International announced today a strategic partnership with Blease Research, a research company whose main product is the Full Disclosure competitive intelligence software series.

Full Disclosure is easy-to-use policy research software that provides independent life insurance comparison and analysis. It covers universal life, indexed universal life, whole life, variable life, and all types of survivorship life insurance. It also provides competitive intelligence for use throughout the organization � home office, sales support, marketing, wholesalers, and producers.

For years, LIMRA has helped its members capture market share by providing important data and analysis about the trends and opportunities in the life insurance industry. Full Disclosure complements LIMRA’s quarterly sales reports as it can help companies to better understand the trends.

“This strategic partnership with Blease Research is yet another way that LIMRA has expanded the services available to help our members to help them better understand life insurance product trends and capitalize on future opportunities in the market,” said Bob Baranoff, senior vice president, member benefits of LIMRA. “Through this partnership, LIMRA member companies will receive discounts on unlimited licenses to Full Disclosure, which can help them as they develop new products or analyze sales reports. It is an additional tool to remain competitive in the market.”

LIMRA has strategic partnerships with leading organizations in research, consulting, technology, customer relationship management, sales training and performance, compliance, education, and communication. Through strategic partnerships, LIMRA offers member companies the best available services to supplement the benefits and services they receive directly from LIMRA to maximize their marketing and distribution performance.

About LIMRA International

LIMRA International is a worldwide research, consulting and performance improvement organization that helps more than 800 insurance and financial services companies in 60 countries increase their marketing and distribution effectiveness. Visit LIMRA International at