Johnson Inc. Announces AIR MILES(R) Reward Program Partnership

ST. JOHN’S, NL, May 29 2007 – Johnson Inc., a leader in home and auto insurance across Canada, is pleased to announce its policies will come with more than just excellent coverage, great rates, and 24-hour service. Effective June 1, 2007, Johnson home and auto insurance will include the added value of AIR MILES reward miles.

Johnson Inc. President Ken Bennett said, “At Johnson we are excited to join the elite coalition of AIR MILES Sponsors. We are continually reevaluating our product offering and service delivery to ensure we are able to offer a value proposition that is unmatched in the marketplace. I believe that by becoming an AIR MILES Reward Program Sponsor, we have provided our policyholders with added value and have further differentiated Johnson from other insurance providers in the market today.”

Johnson policyholders who are AIR MILES Collectors can earn 1 reward mile for every $20 in premium paid (including taxes) on regular market home and auto insurance policies underwritten by Unifund Assurance Company. The offer is available on Auto and Home insurance policies in Ontario, Alberta, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador, and on home insurance in British Columbia.

“We are pleased to welcome Johnson Inc. to the coalition of AIR MILES Sponsors. We have a proven track-record of working with leading organizations to design cost-effective direct marketing initiatives that deliver measurable results, while providing Collectors from coast-to-coast with more options to earn reward miles on their everyday expenses,” said Bryan Pearson, President, The AIR MILES Reward Program.”

Johnson Inc. joins more than 100 AIR MILES Sponsors in Canada’s most successful loyalty program, with more than two-thirds of Canadian households actively collecting and redeeming AIR MILES reward miles. AIR MILES reward miles can be redeemed for more than 800 different rewards including movie passes, family attractions, CDs and DVDs, travel and more. Reward options start from as little as 25 reward miles.

About Johnson Inc.

Johnson Inc. is a national organization with over 60 branches from St. John’s, Newfoundland and Labrador to Langley, British Columbia. As part of its extensive branch network, Johnson Inc. operates under a number of trade names across Canada including: Morgex Insurance, Servus Insurance Services-Home and Auto, Johnson-Shillington Insurance, Johnson-Ambassador Insurance, Johnson-Billyard Insurance, WSG Insurance Services, Fraser & Hoyt – Home and Auto Insurance, and Fraser & Hoyt – Group Edge. AIR MILES reward miles can be earned though Johnson operating under any of these trade names. For more information about Johnson Inc. and its AIR MILES(R) offer, visit or call 1-866-483-8811. Johnson Inc. and Unifund Assurance Company share common ownership.

About The AIR MILES Reward Program

The AIR MILES(R) Reward Program is North America’s premier coalition loyalty program, with more than 9 million active Collector accounts, representing approximately two-thirds of Canadian households, collecting AIR MILES reward miles with the recognizable blue card.