LIMRA Partners With to Help Companies Succeed in the Voluntary Benefits Market

Windsor, Conn., April 16, 2007 � LIMRA International announced today a strategic partnership with, a new and comprehensive online resource providing valuable information about the voluntary benefits marketplace.

For years, LIMRA has helped its members capture this growing segment of the industry by providing important data and analysis about the trends and opportunities in the voluntary benefits industry. Worksite carriers can set up a free listing with, which would include information concerning their product offerings and availability and company contact information and provide significant exposure on the Web site that will be frequented by brokers, consultants, HR professionals, product providers and administrative service professionals. is the first company to dedicate all of its resources to providing relevant, useful, and accessible information on voluntary benefits. In this fast-changing and evolving market, provides its users with tools and information, such as articles, profiles, case studies, and industry research/news.

“This strategic partnership with enhances our commitment to help our members understand the voluntary benefits industry and capitalize on future opportunities in the market,” said Bob Kerzner, president and CEO of LIMRA. “Our studies have shown that there is as much as $213 billion in untapped market share available to organizations that have the insight and ability to take advantage of this growing market. We think will be a valuable asset for those hoping to be a leader in voluntary benefits.”

LIMRA has strategic partnerships with leading organizations in research, consulting, technology, customer relationship management, sales training and performance, compliance, education, and communication. Through strategic partnerships, LIMRA offers member companies the best available services to supplement the benefits and services they receive directly from LIMRA to maximize their marketing and distribution performance.

About LIMRA International

LIMRA International is a worldwide research, consulting and performance improvement organization that helps more than 800 insurance and financial services companies in 60 countries increase their marketing and distribution effectiveness. Visit LIMRA International at