Aviva Canada reduces automobile insurance rates for inexperienced drivers

HALIFAX, April 2, 2007 – New drivers and young drivers will be paying lower rates for automobile insurance, as long as they have not had any accidents or convictions. Aviva Canada Inc. is taking the first step in providing affordable automobile insurance for inexperienced drivers with the introduction of a “Clean Start Discount.” The “Clean Start Discount” is available to drivers licensed less than six years who have not had any convictions or accidents.

The reduction will vary depending on where the driver lives and his or her driving experience, but ranges from 0 to 70%.

“The discount gives new drivers and their parents a significant reduction in their automobile insurance bill,” says Jennifer Power, Senior Vice-President of Aviva’s Atlantic Region. “The benefit is available to both new drivers with their own policy and to parents with children listed as occasional drivers.”

Aviva provides a broad range of home, automobile, and business insurance products and services to its customers through a network of independent insurance brokers. Visit www.avivacanada.com to find an Aviva broker near you.

About Aviva Canada

Aviva Canada Inc. is one of the leading property and casualty insurance groups in Canada, providing home, automobile, and business insurance to more than 3 million customers. The group of companies has more than 3,200 employees, 40 locations, and more than 3,000 independent broker partners from coast to coast. Aviva Canada Inc. is a wholly owned subsidiary of UK-based Aviva plc, the world’s fifth largest insurance group.