Aviva hits a hole-in-one with new insurance program

March 20, 2007, Toronto, ON � Aviva Canada Inc., one of Canada�s leading property and casualty insurance groups, is now offering hole-in-one insurance to organizations that sponsor golf tournaments across Canada.

�More than two million Canadians play golf in their leisure time and each year more of them are playing in tournaments that use donated prizes from companies and organizations to raise money for their event,� says Greg Dunn, Senior Vice-President, Traders and Elite

Aviva�s new Hole-in-One insurance product allows tournament organizers to offer a cash (or equivalent) prize to anyone who makes a hole-in-one on one of the par 3 holes.

Aviva piloted their new product in 2006 and received valuable input from tournament organizers and brokers, which has all been added to the new product. �We�ve made the whole process of obtaining the coverage simple, secure and quick,� says Patrick O�Neill, Vice-President and General Manager, Wayfarer Insurance Brokers Limited, the MGA broker for this program. Hole-in-One insurance is now available to individuals and brokers across Canada.

The on-line quoting tool, available at www.avivaholeinone.com, provides a quote in less than 15 seconds, with coverage limits from $5,000 to $50,000. If the policy quote is accepted, payment options and policy documents are immediately available, eliminating the wait for documents to arrive from the insurer, something that brokers specifically asked for.

In addition, O�Neill says that broker input resulted in more competitive pricing, increased commission levels and optional items, such as signage, which clients can purchase for the event.

Aviva provides a broad range of products and services to policyholders through a network of independent insurance brokers, and underwrites a number of specialty niche products through its subsidiary Elite Insurance Company.

Aviva Canada Inc. is one of the leading Property and Casualty insurance groups in Canada, providing home, automobile and business insurance and premier claims service to more than 3 million customers. Our group of companies has more than 3,200 employees, 40 locations and more than 3,000 independent broker partners from coast to coast. Aviva Canada Inc. is a wholly owned subsidiary of UK-based Aviva plc, the world�s fifth largest insurance group. Visit us at www.avivacanada.com.