New website makes insurance information easy to access

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GUELPH, ON, Feb. 28 – The Co-operators has launched its new fully bilingual user-friendly website at www.cooperators.ca. The new site is designed to be an easily navigable source of plain-language facts and advice about insurance and financial services that Canadians can use.

“Recent research indicates that 66% of Canadians find insurance difficult to understand,” said Kathy Bardswick, president and CEO of The Co-operators. “The industry has to make an effort to present information in a straight-forward and manageable way. And that was the primary goal of our new website — to make jargon-free, useful information just a mouse click away.”

The new site includes helpful information on many types of insurance, including home, auto, life, farm, commercial, travel, health, and group benefits, as well as investments and loss-prevention advice. A new section features information organized around various life events, such as buying a home, having a baby, changing jobs, and loss of a loved one. The Insurance 101 section contains a series of educational articles that explain the basics of insurance; it will grow as new consumer-oriented articles are published regularly in the months and years ahead.

“From a technological standpoint, the site was built on a platform that will allow us to introduce engaging new features in the years ahead,” said Bardswick. “It’s really the foundation for bigger and better things to come.” The site provides information about the group of companies’ community support programs and the Canadian co-operative sector, of which The Co-operators is an active member. To see the new website, visit www.cooperators.ca.

About The Co-operators

Based in Guelph, Ontario, The Co-operators is a group of Canadian companies offering home, auto, life, group, commercial, and farm insurance, as well as investment products and property development. With assets of more than $6.5 billion, The Co-operators is owned by 34 Canadian co-operatives, credit unions and like-minded organizations.