Industrial Alliance Auto and Home Insurance becomes an AIR MILES(R) Sponsor

QUEBEC CITY, Feb. 19 2007 – The President of Industrial Alliance Auto and Home Insurance, Michel Laurin, is delighted to announce that Industrial Alliance Auto and Home Insurance is now an official AIR MILES(R) Sponsor. This four-year partnership between the two parties will officially take flight on February 19.

“We had already considered the idea of joining the big AIR MILES(R) family last year and had thus evaluated all the potential this association could afford. The result today is that all AIR MILES(R) cardholders can now collect AIR MILES(R) reward miles by doing business with Industrial Alliance Auto and Home Insurance,” mentioned Mr. Michel Laurin.

People enrolled in the AIR MILES(R) Program can collect up to 225 reward miles as follows: 150 miles when they sign up for a new automobile policy and 75 miles for a new home insurance policy. AIR MILES(R) cardholders will also receive 30 reward miles for renewing their auto insurance policy and 15 miles whenever they renew their home insurance policy.

For more information concerning the AIR MILES(R) offer, visit the Industrial Alliance website at

About Industrial Alliance Auto and Home Insurance

Industrial Alliance Auto and Home Insurance (IAAH) is a general insurance company that has been offering its own line of general insurance products throughout the province of Quebec since 1973. IAAH is a subsidiary of Industrial Alliance Insurance and Financial Services, which is one of the most solid financial institutions in the country and a leader in the fields of insurance and financial services. Industrial Alliance manages and administers over $46 billion in assets and is one of the 100 largest public companies in Canada.