AVON, CONNECTICUT, USA (October 26, 2006)�Many years ago, most of the voluntary sales were made by either producers who were agents for a worksite company or brokers who specialized in worksite. But that�s not the case today.
A recent study by Eastbridge Consulting Group revealed a definite evolution among worksite producers. The study identified seven different broker segments that sell voluntary products (at least some of the time). With the addition of the career agent (which is not included in the study), there are now eight different producer segments in the worksite market.
The report, The Evolving Voluntary Broker: A Look at Who is Selling Voluntary in 2006, gives insight into each of the segments and the changes since the 2000 Eastbridge study on voluntary producers. The study looked at the attitudes and opinions of over 500 brokers known to sell at least some voluntary products. Specifically, this new report will help answer these questions:
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Who is selling worksite today?
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How is the producer market segmented today?
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What products/services are sold by these �new� producer segments?
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How much worksite do they sell?
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What do they expect from carriers?
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What are their unmet needs?
The answers to these questions will help carriers fine tune their marketing strategies and define ways to get a greater share of their selected producer segments� business.
Eastbridge Consulting Group, Inc.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada. www.eastbridge.com
