What’s Your Business Really Worth?
October, 2006 – Balance Sheets have been the typical financial instrument to determine the wealth of a company, depicting tangible assets and their ascribed values. The value of a company begins with the sum of all physical assets. In other words, we measure and value what we can see!
There is an emerging trend that puts emphasis on the development of intellectual property as the key for growth. The focus of a company’s competitive advantage shifts from competitive pricing to the strength of its brand.
So what are your brand assets? Let’s have a look.
- Your corporate logo
- Your corporate reputation (inside and out)
- Your intellectual property rights: patents, trademarks, trade names, designs or models, know-how and trade secrets
Does your current growth plans include the development and protection of these assets? Successful businesses have answered in the affirmative and have achieved better returns on investment and sustained prosperity.
The answers to the what’s and the why’s may be more readily apparent than the how’s. Implementing a branding strategy will require a unifying purpose of management and employees.
For more information, please attend our complimentary educational seminar, “Unlocking the Real Value in Your Business – You are Wealthier Than You Think!”
Partners in Risk Client Seminar
Sheraton Parkway – Toronto North,
October 17, 2006
8:30 am until 12:00 noon
Please register in advance, and for more information about the seminar, by emailing Anna Colandrea, Corporate Risk Relations firstname.lastname@example.org
Insurers Financial Group.
The Insurers Financial Group (IFG) was founded on four core values – integrity, respect, innovation and action – and they have served us well. A large part of our success can be attributed to our continuing commitment to client satisfaction. Whether it’s as simple as insuring your home and automobile, or as complicated as specialized business insurance, or estate planning, we have the experience and expertise to customize a program to meet your needs. We’re proud to be building IFG on solid foundations. See for yourself what we have to offer. Check out our web site at http://www.ifgcanada.com.