Students And Teachers Look To Digital Tools To Add “Flash” To School Work: Ipsos Reid for Hewlett Packard

Strong Majorities Agree That Digital Tools Allow Students To Hand in Better Quality Work…And Have More Fun

August 1, 2006 Toronto, ON – According to a new survey conducted by Ipsos Reid, on behalf of Hewlett Packard, most Canadian students and teachers agree that using digital tools helps students set their school work apart from their classmates (76% of students, 77% of teachers) and nearly all believe they “help students to gain an advantage when it comes to school work” (89% teachers and 92% students). Furthermore, strong majorities of both teachers (85%) and students (92%) believe that using digital tools allows students to create and deliver a higher quality of work. These digital tools include colour printers, all-in-one printers, scanners and digital cameras.

So, why are Canadian students and teachers so keen on digital tools? The majority of both teachers and students agree that using digital tools in school work allows students:

  • “to have more fun” (87% of students, 93% of teachers);

  • to “be more creative with school projects” (91% of students and 90% of teachers);

  • to create “more professional looking school work” (87% of teachers, 93% of students); and

  • to put “more time and effort into projects” (77% of teachers, 83% of students)

In fact, the majority of students (71%) today, agree that using digital tools has become necessary for their school work.

These are the findings of an Ipsos Reid poll conducted for Hewlett Packard and fielded from June 29th to July 5th, 2006. For the survey, a representative Canadian sample of 709 students from 11-17 and 848 teachers s were interviewed via an on-line survey vehicle. The sample used in this study has been weighted according to Census data to accurately reflect the populations. With a sample of this size, the teachers~{!/~} results are considered accurate to within +/-3.4 percentage points, 19 times out of 20, and the students~{!/~} results are considered accurate to within +3.7 percentage points, 19 times out of 2o, of what they would have been had this entire population been polled. The margin of error will be larger within each sub-grouping of the survey population.

Ipsos Reid

Ipsos Reid is Canada’s market intelligence leader, the country’s leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid’s marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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