LCBO stores raise funds for the Traffic Injury Research Foundation

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OTTAWA, July 27, 2006 – Starting August 1, the public can make donations to the Traffic Injury Research Foundation (TIRF) at all 600 LCBO stores throughout Ontario. Donation boxes for TIRF will be displayed at LCBO checkout counters until August 31.

Established in 1964, TIRF’s mission is to reduce traffic-related deaths and injuries. The Foundation designs, promotes, and implements effective programs and policies, based on sound research. A significant amount of the research TIRF undertakes focuses on the problem of drinking and driving — monitoring changes in its magnitude; identifying high-risk groups of drinking drivers; and identifying cost-effective meaningful solutions. The funds generated from the LCBO donation boxes support this important work.

“We thank the LCBO, its employees and customers for providing this opportunity,” says Robyn Robertson, President and CEO of TIRF. “The LCBO’s province-wide store network is a very effective way for us to raise awareness and funds for our organization.”

“We are pleased to partner with TIRF,” says LCBO Acting Chair and CEO Philip J. Olsson. “LCBO’s customers have always responded generously to worthy causes, and we thank them for providing a positive change in so many peoples’ lives.”

TIRF is one of 26 provincial and numerous local charities that will benefit from the LCBO’s province-wide donation box program in 2006. Hundreds of thousands of dollars are raised annually through LCBO’s in-store donation box program. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.2 billion in fiscal 2005-06, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

TIRF thanks the public for its support when shopping at their local LCBO store during August.