AVON, CONNECTICUT, USA (July 25, 2006)-According to Eastbridge Consulting Group�s seventh annual U.S. Worksite Study, employee benefit brokers again claimed the largest percentage of worksite sales in 2005 of any single producer segment. This is the third year in a row for this segment to increase its share of total sales. The following chart shows the share of sales for each segment:
| 2005 | 2004 | 2003 | |
|---|---|---|---|
| EE Benefit | 42% | 36% | 34% |
| Classic | 13% | 13% | 19% |
| Specialist | 8% | 8% | 10% |
| Occasional | 8% | 8% | 4% |
| Multi-Line | 3% | 3% | 7% |
| Career Agents | 26% | 28% | 25% |
“In addition to seeing their share of sales increase, the employee benefit broker segment saw a 21 percent increase in total sales from 2004 to 2005,� says Bonnie Brazzell, vice president, Eastbridge. Most other segments remained fairly stable.
�We are seeing more sales from those brokers for whom worksite is a secondary line than from those who concentrate on worksite,� comments Gil Lowerre, president of Eastbridge. �In 2005, those who focus on worksite wrote 47 percent of the sales while non-worksite producers wrote 53 percent.�
The U.S. Worksite Study is conducted annually by Eastbridge Consulting Group. All participants receive a free copy of the study�s findings, including company-specific results. For information about participating in next year�s study, send an email to at [email protected] or phone the company at (860) 676-9633.
About Eastbridge Consulting Group, Inc.
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada. For more information visit www.eastbridge.com
