Progressive Receives Top Honors from Keynote Systems

Progressive Ranks #1 in Keynote’s Customer Experience Rankings and WebExcellence Q2 2006 Insurance Carrier Scorecard

MAYFIELD VILLAGE, Ohio – June 29, 2006 – The Progressive Group of Insurance Companies has been named number one overall by Keynote® Systems (Nasdaq:KEYN), The Internet Performance Authority®, in two comprehensive studies. The group’s Web sites, which include and, were evaluated in the Customer Experience Rankings for Auto Insurance Web Sites and the WebExcellence Q2 2006 Insurance Carrier Scorecard that compare the customer experience and best practices implementation of leading auto insurance Web sites.

Progressive has taken top honors in 10 out of 11 Scorecard rankings (previously Watchfire® GomezPro Scorecard) published since 2000.

“We’re thrilled to be recognized by Keynote as the Internet leader in the insurance industry,” said Toby Alfred, general manager, customer experience, Progressive Direct. “Making car insurance easy to shop for, buy and own has always been our number one goal and our sites continue to set the standard.”

The Customer Experience Rankings for Auto Insurance Web Sites examined the online experience of 1,500 prospective auto insurance customers as they interacted with leading auto insurance Web sites. The study measured 250+ metrics including ease of use, satisfaction and brand appeal. took the top spot in the overall Customer Experience Rankings and was ranked #1 in online quote request processes.

The WebExcellence Insurance Carrier Scorecard compared the online offerings of 16 insurance carriers against industry best practices. Based on its evaluation of Progressive’s online offering, including the Web sites and, Keynote named Progressive #1 in three of four category rankings – Functionality, Ease of Use and Privacy & Security � and #1 in four of five task rankings – Get Insurance, Check & Pay Bill, Get Service, and Learn & Plan.

In analyzing Progressive’s win in the Customer Experience Ranking, Keynote found that among the consumers it observed, was “perceived significantly more than any other site as, ‘helpful'” and that “Progressive continues to provide the best overall customer experience.”

In analyzing Progressive’s continued strong performance on the Scorecard, the Keynote study cited a litany of site improvements since the previous Scorecard, from an improved quote process to broader support for Spanish-speaking customers. Reflecting on Progressive’s best-in-class ease of use, Keynote found “At the point where most carriers ask about coverage levels, Progressive Direct delivers four quoted packages.”

Progressive Direct is always looking for ways to re-invent the online customer experience to make it easy for people to shop for and buy insurance. Innovations include continuously cutting down the time it takes consumers to get a quote and pioneering the first-ever auto insurance “Rate Ticker,” which shows Progressive Direct rates and the rates of other companies in real-time. And, with new “Talk to Me” functionality that uses Voice Over Internet Protocol (VoIP) technology, shoppers on now can choose to speak with a licensed sales representative immediately, over the Internet, just by clicking their mouse.

Progressive was the first major car insurer in the world to introduce a Web site (1995), first to sell auto policies real-time online (1997) and first to give its customers online access and control of their policies via a customer service site (1998). In March of 2003, Progressive clinched a spot on the coveted Fast Company magazine “Fast 50 Champions of Innovation” ranking thanks to’s “Rate Ticker.”

The Progressive Group of Insurance Companies

The Progressive Group of Insurance Companies, in business since 1937, ranks third in the nation for auto insurance and number one for motorcycle insurance based on premiums written and provides drivers with competitive rates and 24/7 in-person and online service. The products and services of the Progressive Direct Group of Insurance Companies are marketed directly to consumers by phone at 1-800-PROGRESSIVE and online at through the Progressive Direct® brand. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR. More information can be found at