Levis, April 20, 2006 — For the second year in a row, Desjardins Financial Security’s www.desjardinsfinancialsecurity.com Web site ranked first among the top 25 Quebec consumer sites, and received the Award of Excellence from the Secor/Commerce Internet Index, the most comprehensive Web evaluation index in Quebec. The Desjardins Group Web site, www.desjardins.com, came in third, giving it the distinct honour of placing in the Top 3 of the Secor/Commerce Internet Index for five years running. The results of this ranking of the best B2C (“business-to-consumer”) sites will be featured in the May 2006 issue of Commerce magazine.
The five independent Index evaluators pointed out that the www.desjardinsfinancialsecurity.com site effectively capitalizes on the strategic core Internet strengths of interactivity and communication, while consistently complying with best practices in ergonomics and communicability. Users gave the winning site top marks for the ease with which they could perform a given task.
The Desjardins Financial Security and Desjardins Group sites tied for first place for “customer-value creation”, which takes into account the customized offer, wealth of content, scope of functionalities, quality of on-line support and client path effectiveness. These two sites were ranked first and second respectively for “user experience”, measured according to ergonomics, technological performance, and transactional ease and security.
“This recognition reflects on the efforts of all the Desjardins Financial Security business sectors to ensure our site continues to be a state-of-the-art web tool that is a good fit with evolving user needs and an effective lever in business development”, said Ga�tan Lemay, Senior Director, E-Commerce Centre and Client Analysis at Desjardins Financial Security. He thanked customers and Internet users whose comments and suggestions help to continuously improve the DFS site.
About Desjardins Financial Security
Desjardins Financial Security, a subsidiary of the Desjardins Group, the largest integrated cooperative financial group in Canada, specializes in life and health insurance as well as savings products and services. Every day, over 5 million Canadians rely on Desjardins Financial Security to ensure their financial security. The Company, which employs 3,659 people and has over $17 billion in assets under management, has offices in several cities across Canada, including Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montreal, Quebec City, Levis and Halifax.