New Eastbridge study examines current distribution models for attracting worksite producers

AVON, CONNECTICUT, USA (March 16, 2006)-All carriers must establish a structure for attracting producers and their business (called a distribution structure). In addition, the carrier must make sure there�s a correct match between their producer profile and their distribution structure.

Eastbridge�s latest spotlight report, Distribution Strategies of Worksite/Voluntary Carriers, explores the distribution models of 17 carriers in the worksite business. The data includes:

  • The types of street-level producers with whom the company does business

  • The percent of business the company gets from the street-level producers

  • The number and type of management levels above the street level

  • Titles, scope of authority, and compensation strategy for each level of management

The report analyzes the structures of these companies and looks at both strengths and weaknesses. Other questions explored in the report include:

  • What type of distribution structure works best with common producer segments?

  • Do employee managers offer an advantage over independent contractors?

  • How many levels of management are generally in place?

With this data, carriers can compare their own distribution structure against those used by others in the industry. The report is available for purchase for $950. Click here to access more information about the report, including a table of contents. Or call the company at (860) 676-9633.

Eastbridge Consulting Group, Inc., is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.