24/7 Customer launches new facility with Aviva To add 1800 seats to maintain its rapid growth

Chennai, March 09, 2006 – 24/7 Customer, the leading provider of outsourced contact center and BPO services to Global 1000 companies, today launched a new 1800 seats facility in Chennai as a part of its continued partnership with Aviva, the world’s fifth largest insurance company. The state-of-art facility is spread over an area of 200,000 sq. ft. 24/7 Customer will be hiring over 2000 professionals to offer services in life and motor insurance. This is the second facility that 24/7 Customer has established in Chennai.

24/7 Customer has a 50,000sq ft., dedicated delivery center with a capacity of 500 seats, that services other Global 1000 clients.

24/7 Customer set up a separate subsidiary in April 2003, to serve Aviva’s customers in UK. In December 2005, 24/7 Customer launched a 1700 seats facility in Bangalore, servicing UK and Canadian operations of Aviva. The launch of the facility is an integral part of 24/7 Customer’s expansion and growth for 2006. 24/7 Customer will continue to increase its service offerings for customer centric processes.

“There is good reason for our significant growth curve,” said P V Kannan, Co Founder and CEO, 24/7 Customer. “24/7 Customer has always been committed to exceed customer expectations and outperform consistently. Our relationship with Aviva is a testimony to this belief. As we continue to grow rapidly, 24/7 Customer will focus on providing its global clients innovative offshore services.”

According to S Nagarajan, Co Founder and COO, 24/7 Customer, “24/7 Customer will continue to provide business value to Aviva. This new facility in Chennai will be an essential part of 24/7 Customer’s achievements. Chennai provides a huge talent pool of professionals, which we would like to leverage to meet the increasing business demands.”

24/7 Customer

24/7 Customer is a leading global provider of business process outsourcing services and the world’s first offshore-based, integrated Customer Lifecycle Management services provider. 24/7 Customer enables customers to enhance customer-impacting business processes through its experience, size, scalability, flexibility, business understanding and operational excellence. Founded in April 2000, 24/7 Customer employs over 6500 professionals across eight delivery centers in the US, Canada, UK and India. The facilities support over 7500 seats and are equipped with state-of-the-art physical, telecom and network infrastructure to ensure smooth handling of over 8 million transactions per month. In June 2003, Sequoia, one of the top three venture capital firms in the world, led the funding of USD 22 million. The backing of Sequoia, coupled with an experienced management team and board of directors, propels 24/7 Customer’s commitment to constantly exceed customer expectations. Last year 24/7 Customer was featured in New York Times Columnist, Tom Friedman’s “World is Flat”; Rated amongst the Top 5 best contact centers in a survey by neoIT and CMP Media and was also voted as the Best Young company in the services category by TiE, USA.

Earlier this year, 24/7 Customer has been ranked second, worldwide in the Top 10 Best Performing Call Center Firms in the Global Services 100 survey conducted by neoIT and Global Services magazine. Also received the “Performance Excellence Award” for being the Top Exporter in the SME (ITeS) sector in Andhra Pradesh and IT Leadership Award for Excellence in Information Technology presented by IT People in association with NDTV and DNA. The company has been ranked as the fifth Top Call Center across the globe in Business Week’s “Hot players in the offshore outsourcing world” (source: Gartner Inc.).

For more information on the company, please visit www.247customer.com

About Aviva Canada

Aviva Canada Inc. is one of the leading Property and Casualty insurance groups in Canada, providing home, automobile and business insurance and premier claims service to over 2.2 million customers. We have more than 3,100 employees, 40 locations and over 3,000 independent broker partners from coast to coast. Aviva Canada Inc. is a wholly owned subsidiary of UK-based Aviva plc, the world�s sixth largest insurance group. Visit www.avivacamada.com.