RBC Insurance launches enhanced Term Life insurance product

Innovative RBC Illustrations software simplifies sales process

Mississauga, March 8, 2006 – RBC Insurance® is pleased to announce the launch of a simpler underwriting and application process for its Term 10 and Term 20 products. The new process makes it easier for insurance representatives and their clients to complete the application process.

To further simplify the process for insurance representatives, RBC Insurance has launched RBC Illustrations, a new sales tool that integrates the RBC Insurance MAX and Sales Advisor software programs and offers insurance representatives a single resource that supports them through all stages of both the individual life and living benefits insurance sales process.

“RBC Insurance is committed to helping insurance representatives grow their business,” said John Young, president and CEO, RBC Life Insurance Company. “Our enhanced Term 10 and Term 20 products simplify the application process making it easier for you and your clients to apply. And RBC Illustrations is another value-added benefit that makes analyzing client needs much more convenient and efficient.”

To find out more about RBC Life Insurance Company products, please contact RBC Insurance at 1-866-235-4332.

About RBC Insurance

RBC Insurance, through its operating entities, including RBC Life Insurance Company, provides a wide range of creditor, life, health, travel, home, auto and reinsurance products to more than five million North American clients. As one of the top 10 life insurance producers and the leading provider of individual living benefits in Canada, RBC Life Insurance Company offers a comprehensive portfolio of individual and group life and health insurance solutions. These products are distributed through more than 17,000 independent brokers affiliated with producer groups, financial planning firms and stock brokerage firms, as well as through direct sales and a network of career sales representatives. For more information, please visit www.rbcinsurance.com.