Addressing the changing needs of Canada s aging population

Elder Planning Counselor designation now offered through Seneca College�s Centre for Financial Services

Toronto, February 24, 2006 – As Canada�s aging population grows, the need for professionals who understand their changing needs grows too. Seneca College of Applied Arts and Technology announced an agreement with the Canadian Initiative for Elder Planning Studies (CIEPS) to develop and deliver their Elder Planning Counselor (EPC) program. With more than 100,000 students, Seneca is Canada�s largest College. It has an international reputation conducting joint programs with universities and colleges throughout North America and around the globe.

Introduced in 2003, the EPC program was Canada�s first designation program for professionals working in the 50-plus market. EPC graduates include lawyers, stockbrokers, doctors, financial advisors, nurses, insurance agents, funeral directors and social workers. The EPC designation helps these professionals provide the best possible service to their aging clientele. This new affiliation between Seneca and CIEPS demonstrates the value and credibility of the EPC designation.

�Seneca�s Centre for Financial Services is a leader in Canada in quality, career related professional development in financial planning education� says Gary Butler, Director of The Centre for Financial Services at Seneca College. �The need for education and training in elder planning issues is exploding. CIEPS is a recognized leader in the delivery of education in this growing and important area and a perfect fit with our curriculum and program offerings. We are pleased to be working together to deliver the EPC program to the wider population to meet these growing needs.�

�Our mission from the beginning was to make the EPC designation the world standard in elder planning issues education. This affiliation brings us another step closer to that goal,� says Tom Miller, President and founder of CIEPS. �We are proud of this new relationship. It underlines our ongoing commitment to providing students with professional elder issues education in Canada and the United States.�

For more information on the Elder Planning Counselor program please visit: