Operation Red Nose brings 6,575 people home safely this holiday season

Bookmark and Share

TORONTO, Jan 6 2006 – York Region Police Chief Armand La Barge, President of the Ontario Association of Chiefs of Police, today congratulated Canada’s home, car and business insurers and Ontario Safety League for their sponsorship of Operation Red Nose.

He said: “Canada’s home, car and business insurers and the Ontario Safety League should be commended for their efforts. Together, along with many volunteers, they made the roads safer this holiday season. You don’t have to be a police chief to know that once again this program has saved lives in Ontario.”

This holiday season, more than 6,500 Ontarians were driven home by Operation Red Nose – a volunteer designated-driver service for holiday partiers that will get you and your car home safely if you don’t feel fit to drive.

“That’s 6,500 occasions where someone was at risk of drinking and driving but made the smart choice instead,” said Mark Yakabuski, Vice-President, Federal Affairs and Ontario, Insurance Bureau of Canada. “Canada’s home, car and business insurers are proud to have done their part to make Ontario roads safer, and we applaud everybody we drove home for giving us a call.”

Ontario Safety League President and General Manager Brian Patterson said: “I would like to extend thanks to the more than 3,000 volunteers who helped make Operation Red Nose possible this season. The program depends on these individuals who are willing to give up their time.”

In addition to contributing $29,000 to the Ontario program this year, Canada’s home, car and business insurers supported Operation Red Nose by raising public awareness of the program through paid advertising, mobilizing volunteer drivers from insurance companies, and providing insurance coverage for all Red Nose volunteers.

Chief La Barge added: “The public awareness campaign supported by the insurance industry under the Be Smart. Be Safe. banner was a welcome addition as well.”

Be Smart. Be Safe. is a national injury prevention campaign from Canada’s home, car and business insurers. The campaign team will travel to many communities across the country and demonstrate to Canadians what they can do to prevent injuries in the home, on the road and at play.

For more information about the Be Smart. Be Safe. national injury prevention campaign and Operation Red Nose, visit www.besmartbesafe.ca. Insurance Bureau of Canada is the national trade association of the private property and casualty insurance industry. It represents more than 90% of the
non-government home, car and business insurance in Canada. To view news releases and information, visit the media section of IBC’s website at www.ibc.ca.

About Insurance Bureau of Canada

Insurance Bureau of Canada is the national trade association representing private property and casualty insurers. Its member companies account for more than 90% of the non-government home, auto and business insurance in Canada.