LCBO stores raise funds for the Traffic Injury Research Foundation

OTTAWA, July 27, 2005 – Starting August 1st, the public can make donations to the Traffic Injury Research Foundation (TIRF) at all 600 LCBO stores throughout Ontario. Donation boxes for TIRF will be displayed at LCBO checkout counters until August 31st.

Established in 1964, TIRF’s mission is to reduce traffic-related deaths and injuries. The Foundation designs, promotes and implements effective programs and policies, based on sound research. A significant amount of the research TIRF undertakes focuses on the problem of drinking and driving – monitoring changes in its magnitude; identifying high-risk groups of drinking drivers; and identifying cost-effective meaningful solutions. The funds generated from the LCBO donation boxes support this important work.

“We thank the LCBO, its employees and customers for providing this opportunity,” says Herb Simpson, President and CEO of TIRF. “The LCBO’s province-wide store network is a very effective way for us to raise awareness and funds for our organization.”

“We are pleased to partner with TIRF,” says LCBO Chair and CEO Andrew S. Brandt. “LCBO’s customers have always responded generously to worthy causes, and we thank them for providing a positive change in so many people’s lives.”

TIRF is one of 26 provincial and numerous local charities that will benefit from the LCBO’s province-wide donation box program in 2005. Hundreds of thousands of dollars are raised annually through LCBO’s in-store donation box program. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.115 billion in fiscal 2004-05, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

TIRF thanks the public for its support when shopping at their local LCBO
store during the month of August. For more on TIRF