Applied Systems Wins Industry Award for Advertising Excellence

University Park, IL-July 6, 2005–Applied Systems� Marketing team recently earned a top honor from the Insurance Marketing Communications Association (IMCA), the international organization of insurance communications professionals.

Applied Systems won a Showcase Award of Excellence for outstanding achievement in insurance advertising/marketing communications. The award recognizes �Power-up,� a display ad created for The Agency Manager (TAM) �, Applied Systems� flagship technology. IMCA presented the awards during the association�s 2005 annual conference in San Antonio, TX.

Judges recognized two additional Applied Systems entries for placing in the top tiers of their respective categories: �Our software is just the beginning� is a display ad for the complete solutions offered by Applied Systems; and �Did You Pick a Winner?� is a direct mailer designed around a concept submitted by Applied Systems� U.S. South region directors of industry solutions.

Applied Systems’ recognition is especially notable considering the company�s creative materials are produced by its small staff of in-house marketing professionals, while the vast majority of entrants use the services of advertising and marketing agencies. This year�s Showcase Awards drew a record 350+ entries from insurance companies and others in the industry from all over the United States and Canada. Entrants included industry giants such as The Hartford, State Farm, Allstate, AAA, Farmers, St. Paul Travelers, and Chubb.

“I am extremely proud of our team’s showing at this year’s IMCA awards presentation,� said Mike Hernandez, Director of Marketing at Applied Systems. �It shows that collaboration and teamwork are still alive and recognized in corporate America, even in a niche area like insurance automation.”

IMCA President Ron Rice, CBC, said: “For nearly 50 years, the IMCA Showcase Awards has been viewed as one of the industry’s most prestigious recognition programs. It gives IMCA members the platform for the professional recognition they so richly deserve.�

�Not only is Applied Systems one of the industry�s most recognized and respected service providers, this 2005 Showcase Award of Excellence in only the company�s first year of eligibility demonstrates the staff�s superior creativity and commitment to the highest standards of business communication. I congratulate Applied Systems for this outstanding achievement. This recognition will be a source of tremendous pride for years to come.”

IMCA is a professional association of insurance and financial services company advertising specialists, public relations personnel, marketing communications staff, marketing and sales promotions specialists, and marketing research professionals. IMCA aims to promote excellence in insurance company marketing communications, improve members� professional skills, foster sharing of ideas and experiences among members, and promote a positive image of the insurance industry. The oldest insurance marketing association in North America, the organization was founded in 1923 as the Insurance Advertising Conference and became IMCA in 1984 to better represent the evolving roles of insurance communicators.

About Applied Systems

Applied Systems is one of the largest insurance software companies in North America. More than half of the largest brokers in North America utilize Applied Systems agency manager systems in their business operations, while more than 200 financial institutions utilize an Applied Systems management system to automate their affiliated insurance agencies. For more information visit www.appliedsystems.com.