Canadian Travelers Click, But Don’t Necessarily Buy

Canadian Internet users are using the Net to research travel, but they are not so quick to make online travel purchases.

June 08, 2005 – In a survey of Canadian Internet users who had traveled in 2004 or were planning to travel in 2005, TNS found that more than half use the Net to conduct research into travel costs or accommodations, and more than 40% said they research destinations, weather and transportation.

But purchasing activity is different. Although one in five online Canadians spend more than half of their total travel dollars online, the majority spend less than 10%.

Like their Canadian counterparts, US consumers are more likely to conduct travel research online than to actually make a purchase on the Web.

However, online travel purchasing has rapidly gained wide acceptance in the US.

A poll conducted by Thomas, Townsend & Kent and BIGResearch last year found that affluent US consumers were more likely to book online.

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