New Eastbridge Report Aimed at Supporting Brokers During Sales Process

AVON, CONNECTICUT, USA (June 6, 2005) – Today�s benefit managers face many challenges-meeting the needs of very diverse employees, dealing with double-digit increases in medical costs, juggling the demands of three different enrollment and servicing systems, providing meaningful and personalized advice to employees, and much more. And as employers continue to struggle with these demands, they will look to their brokers to make the processes more efficient, to provide greater support and assistance, to develop and offer new products, and to supply better advice models.

�Our latest report, Voluntary Benefits 2005, provides a perfect tool for brokers to use with benefit managers during the sales process,� comments Eastbridge vice president, Bonnie Brazzell. �The report provides independent, third-party research conducted over the last two to three years on the current state of the worksite/voluntary market, the prevalence of voluntary benefits, and the role voluntary products play in today�s benefits environment.”

The report is based on Eastbridge�s research and looks at both employer and employee views of voluntary benefits. From the employer�s perspective, the report looks at:

  • Benefit plan goals (i.e., reasons for offering benefits; importance factors in benefits decision making)

  • Various approaches being used to control benefit costs

  • Most common employer-paid and voluntary benefits offered

  • Reasons for offering voluntary products

  • Interest in offering additional voluntary products in the future

From the employee�s perspective, the report examines:

  • Importance of having choice in benefits

  • Kinds of benefit choices desired

  • Most common voluntary products offered

  • Reasons why employees buy voluntary products

  • Employee interest in purchasing voluntary products in the future

Brokers can purchase a single copy of Voluntary Benefits 2005 (for use with a single employer) for just $25 plus the cost of shipping. Other purchase options include:

  • Multiple copies (over 10) purchased at one time for just $20 each plus the cost of shipping

  • Unlimited licensing agreement for $500 (This option is best for brokers who plan to use a lot of copies.)

Under the single copy and multiple copy options, Eastbridge will print and bind the report and add a cover. Under the unlimited licensing agreement, Eastbridge provides a pdf version of the report, giving brokers the rights to use the report as many times as they choose. [Brokers can also personalize the report with their name and that of their client.]

Interested parties should contact Eastbridge at info@eastbridge.com or phone the company at (860) 676-9633.

Eastbridge Consulting Group, Inc., is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.