LIMRA International Partners with E – Communications Firm Pinpoint Global to Leverage Latest Sales and Training Technology

Windsor, CT, May 3, 2005 � Financial services association LIMRA International announces a strategic partnership with Pinpoint Global Communications, a firm that provides on-line sales, training and communications programs to the financial services industry.

“LIMRA research confirms that the vast majority of producers use web-based tools to provide better client service, and increase productivity and sales,” said Bob Kerzner, president and CEO of LIMRA. “Insurance and financial services firms can use new communications tools to reach their producers quickly, with a consistent message, and track their program results.”

Through its integrated audio and video programs, organizations can use Pinpoint’s technology to launch products, conduct training and communicate key messages. LIMRA has begun using Pinpoint to enhance its communication with more than 800 member companies and as many as 30,000 individual users.

“When tied to an overall distribution strategy, these tools increase producer productivity, drive sales and provide a significant return on investment,” Kerzner added.

Pinpoint Global customizes its turnkey programs to the specific needs of financial services companies – programs that support a fast-paced environment with on-demand communications, are available 24/7, are interactive and continuously track producer interest and response.

“We’re proud to work with LIMRA not only as a strategic partner, but also as a client, and look forward to continue using on-demand communications to benefit LIMRA, its members and the industry,” said Bob Sullivan, CEO of Pinpoint Global. “As a LIMRA communications partner, our technology will extend LIMRA’s reach and enhance its breadth of offerings for research, and consulting and compliance services.

“Using Pinpoint as a new medium will also raise awareness among LIMRA members that this sophisticated web-based solution is available, production-proven and being used by leading companies,” Sullivan said.

LIMRA Contact: Howard S. Drescher, 860-285-7875, [email protected]

About LIMRA International

LIMRA International is a worldwide association providing research, consulting, and other services to nearly 850 insurance and financial services companies in more than 60 countries. LIMRA was established in 1916 to help its member companies maximize their marketing effectiveness.

About Pinpoint Global

Pinpoint Global is the leading provider of enterprise class, on-demand sales, training and communications solutions to the financial services industry. To learn more, visit