Ipsos-Reid Offers Fact Guide, from The Canadian Inter@ctive Reid Report

April 2005 – Ipsos-Reid has published a short Fact Guide, based on information from the Canadian Inter@ctive Reid Report, the definitive resource on Canadians and the Internet. More than 50% of online Canadians have now made a purchase on the web.

The Fact Guide includes factoids about:

  • online Canadians

  • teens are connected

  • digital tunes

  • web telephones (VOIP)

  • one-click shopping

  • SPAM in your mailbox

To download this free six (small) page report, register for a download at http://www.ipsos.ca/reid/interactive/ifg.cfm

The data for this Fact Guide is sourced from Ipsos-Reid�s Canadian Inter@ctive Reid Report, a quarterly syndicated study that monitors Canadian Internet behaviors and attitudes and provides readers with the most authoritative, comprehensive, and up-to-date information about the Internet and the online marketplace.


Ipsos-Reid is Canada’s market intelligence leader and the country�s leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid�s Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada�including the Ipsos Trend Report, the leading source of public opinion in the country�all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, visit: www.ipsos.ca