LOMA and LIIC to Host “Customer Service” Seminars in Toronto

TORONTO, Sept. 17, 2004 — LOMA and the Life Insurance Institute of
Canada (LIIC) will host two seminars in Toronto that will help financial
services companies develop service strategies. LOMA Policyowner Service
Seminar will be held October 25-26; LOMA Contact Center Workshop will be held
October 27-28. Both meetings will be held at the Sheraton Centre Toronto

The LIIC: A LOMA Institute generally holds section meetings for its call
centre management and individual product administration sections. These
section meetings are being combined this fall with these renowned LOMA
workshops to allow members to learn from a broad range of speakers and other
industry professionals.

“We are excited to co-host in these valuable workshops,” said Debbie Cole-
Gauer, FLMI, executive director of the LIIC. “The combination of general
sessions and interactive discussions allow attendees to really learn and
compare the latest developments in customer service.”

Topics at the two workshops will cover maximizing workforce effectiveness,
customer contact compliance, and developing strong customer service
strategies. Registration for each workshop is US$445 for LOMA and LIIC
members, and US$745 for nonmembers for registrations received by September 30,
2004. Discounts apply for people attending both meetings, and for companies
sending multiple attendees. For more information, visit http://www.loma.org or call 770-984-6458.

About The Associations

Established in 1924, with 1,250 plus member companies in over 70
countries, LOMA is committed to a business partnership with its world-wide
members in the insurance and financial services industry to improve their
management and operations through quality employee development, research,
information sharing, and related products and services.

The Life Insurance Institute of Canada (LIIC): a LOMA Institute is a non-
profit association representing a major portion of Canada’s life and health
insurance industry, in business to serve the educational and professional
development needs of member companies and their employees. For more
information, visit http://www.liic.ca.