Allstate spreads message against drunk driving at critical, high-risk time of year

Markham, ON, May 13 – Allstate Canada is helping stop impaired driving and save lives before the upcoming Victoria Day long weekend and in advance of high school graduation celebrations across the country.

In Alberta, Allstate is sponsoring a Save a Life long weekend and holiday radio campaign. “Incidences of impaired driving skyrocket over long weekends and holidays,” said Allstate Regional Director Darcie Fred. “By raising awareness of the costs of drinking and driving, we can help make our roads safer.” From May 17 to 23, Edmonton-area radio stations will run Allstate-sponsored radio spots informing Albertans of the consequences of impaired driving.

Across Canada, Allstate agents are distributing a free booklet titled Alcohol, Teens and Catastrophe: What every parent needs to know about avoiding alcohol liability, just in time for high school graduation celebrations. The booklet was published in partnership with Mothers Against Drunk Driving (MADD) Canada ( Parents can be held liable for serving alcohol to intoxicated individuals who then injure themselves or others. Even if they don’t provide any alcohol, parents can be held liable for any alcohol-related injuries that occur on their property.

“Parents need to know that the decisions they make could have devastating financial consequences and put the safety of their children and their friends at risk,” Ms. Fred said. “The best way to reduce their legal vulnerability is for parents to minimize the risks of alcohol-related injuries and deaths.”

Alcohol is involved in about 40 per cent of motor vehicle fatalities, and crashes are the leading killer of Canadians under 40. Unfortunately, young people are over-represented in most of these statistics. Not only are they inexperienced drivers, but they engage in high-risk activities. What’s more, many young Canadian teens and a majority of high school seniors and university students consume five or more drinks in one sitting.

To obtain a copy of Alcohol, Teens and Catastrophe, visit your local Allstate agent office. To find the office nearest you, visit and click on Find an Agent. You can also download the booklet from this site.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of the nation’s leading providers of personal home and auto insurance products and has been serving the needs of Canadians for more than 50 years. Allstate has a long history of community involvement and remains the longest-serving insurance company to support MADD Canada. Through the Allstate Foundation, the company also provides grants to charities and not-for-profit organizations that are involved in a variety of initiatives around crime prevention, road safety and home safety. Allstate Canada is a subsidiary of The Allstate Corporation.