ITA to Research IT Deployment in Small and Medium P&C Companies

Toronto, 12 May 2004 — Insurance Technology Advisors Ltd. (ITA) announced today that two Canadian IT providers have retained ITA to conduct a market research project of companies between $20 million NPW and $200 million NPW of the Canadian Property & Casualty (P&C) market.

The primary objective of the project is to gather objective empirical data and information on the current state of Information Technology (IT) deployment, functional areas of current interest, vendor management issues, including pricing models, delivery options and IT risk management profiles.

Quantitative and qualitative data and information will be gathered by surveying company executives. Companies participating in this research will receive an executive summary of the report providing an overall perspective of the IT issues in their peer group.

David Plouffe Principal of ITA said: � This research is distinct in that for the first time an objective and comprehensive Canadian review of the IT conditions within this market will be collected and analyzed to better understand the unique conditions and requirements of a market segment that has historically been underserved by the traditional IT vendors.�

The research will be concluded by the end of June 2004 and the participating companies will receive the executive summary in July.

ITA was incorporated November 10, 1998 to provide advisory and consulting services to the Insurance marketplace. Projects include: executive troubleshooting, CEO/COO advisory services, process improvement, project viability, executive mentoring, sales relationship surveys, vendor relationship advisory services, sales optimization, target marketing, business development and technology analysis & assessments.