Services Launches New Brand Strategy

Toronto, Canada – April 6, 2004 Services, a market leading business process outsourcing firm specializing in policy administration solutions for the life insurance industry, has announced an international re-branding strategy that more effectively reflects the strategic nature of their services.

All sales and marketing efforts will be conducted under the �GeniSys� brand. �Our first four years of operations has firmly established GeniSys in the marketplace for life insurance administration outsourcing. Now we want to take GeniSys to scale and a critical component of this is our �strategic partner� positioning.� states Mike Nurse, Sr. V.P. Marketing. �Our experience is that we can help companies realize substantial unit cost reductions in the processing of new insurance applications and management of in-force blocks of business. Our objective is to help companies thrive in these turbulent times by bringing new business models and relationships to bear that will contribute to the achievement of their strategic objectives. That is the essence of being a strategic partner, and where GeniSys excels.�

One of the first steps to the �GeniSys� re-branding is the launch of our new website. The website is a resource not only for GeniSys information, but for the world of business process outsourcing. �If you want to find some of the best articles and research on BPO, from leading companies such as PWC and AT Kearney, this is the place to come.� states Nurse.

The web address is

About GeniSys

GeniSys is an international provider of market leading front and back-office policy administration services for the life and health insurance market. Utilizing experienced insurance professionals, refined business processes and best-of-breed technologies, GeniSys is able to provide substantial cost-savings and increased efficiencies for end-to-end policy administration services. In 2003, GeniSys administered 1.5 million policies and processed 250,000 applications for leading life and health insurance carriers.

GeniSys� administrative solutions allows insurance carriers to:

  1. Reduce unit costs
  2. Limit new technology investments
  3. Move policy administration costs from fixed to variable
  4. Generate revenue by focusing on their core-competency of selling and marketing insurance
  5. Decrease time to market for new product initiatives

Founded in 2000, GeniSys is a privately held company headquartered in Canada. For more information please visit