The Office qu�b�cois de la langue fran�aise rewards Standard Life for its VIP Room – Retirement Income Illustrator Web site

MONTREAL, March 30, 2004 – Standard Life received the M�rite-Grande organisation award from the Office qu�b�cois de la langue fran�aise (OLF), during the Francof�te, for the use and promotion of French in information technology in its VIP Room – Retirement Income Illustrator Web site.

“This prize highlights the importance we attribute to offering our members high caliber financial tools which are both practical and user-friendly,” said Mr. Roger Renaud, Senior Vice-President of Marketing and Sales for Group Savings & Retirement. “Since all the functions of the Retirement Income Illustrator are available in French, the site contributes to improving the mastery and understanding of a technical vocabulary specific to financial planning; something we are very proud of,” added Mr. Renaud.

Standard Life’s Retirement Income Illustrator has been available via its VIP Room Web site for group savings and retirement plan members since last December. The tool provides members with an automatic projection of their retirement income based on their registered assets and allows them to compare various retirement income payment options. Members can also use the tool to
create their own illustrations or learn more about the different alternatives available at retirement.

This tool helps reinforce Standard Life’s position as one of Canada’s leading group savings and retirement providers and reaffirms its commitment to offering the most advanced financial planning and educational services to plan members.

Note to the editor:

Over 400,000 Canadian workers currently benefit from Standard Life’s free on-line planning and education program, which represents only part of the comprehensive range of services available to Group Savings & Retirement plan members. These services also include live educational seminars, assistance from salaried financial planners and retirement specialists via the Financial Security Hotline and a 24-hour automated telephone service that allows members to manage their accounts.

In Canada, The Standard Life Assurance Company and its affiliated companies have $33.1 billion in assets under management. The Company offers a wide range of financial products, including group savings and retirement, group insurance, individual life insurance, savings and retirement, and mutual funds. We also provide portfolio management and real estate and mortgage investment services. Total premium income and deposits reached $3.9 billion in
2003 with over 1.1 million clients. ( www.standardlife.ca )

The Standard Life Assurance Company, founded in Edinburgh (Scotland) in 1825, is Europe’s largest mutual life insurance company. The Company has $206.3 billion in assets under management and over 5 million customers around the world. ( www.standardlife.com ).