RBC Insurance Invests in ExSel Qualifier from LIMRA to Prescreen Job Applicants

WINDSOR, Conn., February 11, 2004 – LIMRA International has launched ExSel Qualifier, a new component to its ExSel online selection system. ExSel Qualifier is a completely customizable questionnaire designed to prescreen job applicants online. By ensuring that only people with the right job qualifications are brought in for interviews or administered employment tests, ExSel Qualifier significantly reduces the costs of hiring and the time required to fill positions.

Mississauga-based RBC Insurance is the first customer to implement ExSel Qualifier, using it to pre-screen potential candidates for insurance representative positions.

“We were looking for a way to enhance our hiring process by making it more efficient and improving the overall quality of the people we interview for our insurance representative positions,” said Ernie Murdoch, senior vice president, Career Sales, RBC Insurance. “The ExSel Qualifier is helping us do that and is making it easier to select people we want representing our company.”

According to Steve Brown, vice president and director of assessment solutions at LIMRA International, “Electronic recruiting is great because it allows you to cast a wide net. But to be truly effective you need a mechanism to filter the multitude of candidates who respond, so that you spend your time evaluating the qualified candidates instead of wasting time trying to identify them.”

LIMRA’s test development professionals helped RBC Insurance create their customized screening questionnaire based on key job qualifications. RBC Insurance’s unique scoring key reflects the importance of specific attributes to future success at their company.

Job applicants are directed to the ExSel Qualifier questionnaire from online job boards, RBC Insurance’s corporate career Web site, and newspaper and other ads. The system ranks applicants based on their qualifications and automatically forwards information about the most qualified candidates to the head office. Candidates who don’t meet the position’s qualifications are politely declined. Other companies further pre-qualify candidates by automatically linking them to one or more of LIMRA’s online employment tests.

RBC Insurance provides a wide range of creditor, life, health, travel, home, auto and reinsurance products through a variety of distribution channels to more than five million North American clients. The career sales division of RBC Insurance consists of over 500 sales representatives and managers located in all major markets across Canada, offering a wide range of proprietary life insurance related products and services to clients interested in receiving personalized advice. For more information, visit the RBC Insurance web site at www.rbcinsurance.com.

LIMRA International is a worldwide association providing research, consulting, and other services to more than 800 insurance and financial services companies in nearly 70 countries. LIMRA was established in 1916 to help its member companies maximize their marketing effectiveness and has been developing personnel assessments since 1937. ExSel Qualifier is a trademark of LIMRA International. For more information, visit LIMRA’s website at www.limra.com/selection.