Empire Financial Group Announces Industry-leading Universal Life Enhancements

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January 19, 2004, Kingston – Empire Financial Group today launched the only universal life product currently on the market to offer the triple benefits of optional surrender charges, low cost of insurance and significantly higher potential for tax sheltering.

The basics of Trilogy*, Empire’s universal life product, have not changed, according to Owen Rhoden, Manager of Life and Health Product Marketing, but Trilogy Plus*, a creative option package now available within the base product, makes it a better offering than ever for advisors to add to their portfolios.

“Trilogy offers cost-effective protection with premium and coverage flexibility. It’s a great UL product for the client who is at this point in time most interested in protection, with premium and coverage flexibility,” says Rhoden, “In contrast, Trilogy Plus will appeal to the client who is ready to focus more heavily on wealth accumulation. It’s upscale and investment-oriented, designed to compete with non-registered investment alternatives.”

“We believe that the depth of our universal life product offering now puts us ahead of the rest,” he adds, “We’ve combined more choices and flexibility with some of the lowest – if not the lowest – costs of insurance in the industry to create an innovative UL product with benefits that change in tandem with client needs.”

These benefits include an option to have all premiums returned to the beneficiary at death, a level death benefit for joint-life policies and a new limited pay cost of insurance that provides low cost protection today and a guarantee to stop paying at the later of age 85 or 15 years – a time when other insurance cost structures could become prohibitive.

The mission of The Empire Life Insurance Company is to provide solutions for the changing financial security needs of Canadians. Under the marketing identity Empire Financial Group, Empire offers a range of individual and group insurance and investment products, retirement and corporate services and employee benefit programs. A subsidiary of E-L Financial Corporation Limited, Empire is rated “A” (Excellent) by A.M. Best Company, Inc. and maintains a strong Minimum Continuing Capital and Surplus Requirements (MCCSR) ratio of 236%.

More information about Empire Financial Group is available at their web site http://www.empire.ca