“Emerging Market” Report Finds DWL Customer” Leading Solution Offering in Emerging “Customer Data Integration” Space
ATLANTA, GA, Dec 10, 2003 – DWL, the leader in Enterprise Business Services software, has been identified in the “leader” category among vendors identified in a recent Meta Group report, Meta Group Market Review: Customer Data Integration, 2003/2004. The new methodology to track emerging and fast growing technology markets, looks at the major classes of CDI solutions and key criteria for solution evaluation.
According to MetaGroup, during 2003/04, organizations will begin managing customer information assets via customer data integration (CDI) strategies. They define CDI as “solutions for recognizing prospects or customers at any touchpoint, while aggregating accurate, up-to-date knowledge about that individual and delivering it in an actionable form ‘just in time’ to the user or application touchpoint.”
“This report indicates that leading organizations will increasingly look to a services-oriented architecture (SOA) for delivering CDI,” said Bruce McPherson, vice president product marketing, DWL. “This supports our notion of an enterprise common customer layer that provides not only the consolidated customer data across the enterprise, but the corresponding transactions, event notifications, updates and alerts based on that customer data. Having these common customer services is a key piece of any CRM initiative.”
DWL Customer serves as an organizations enterprise customer hub for real-time customer data management. It unifies key customer data and delivers common customer transactions from product silos and provides this knowledge to all business channels. It is based on a ‘services-oriented architecture’ and built on J2EE standards, making it the most scalable and market-proven application for customer management.
Benchmarking on DWL Customer
In recent benchmarking tests with more than 100 million customers, DWL Customer produced sub-second response times with transaction throughput of 165 transactions per second, making DWL the most robust and scalable solution of its kind. Unlike solutions of leading front and back office application vendors, DWL Customer is a vendor-neutral, services-oriented solution designed to meet demanding performance environments. For more information on this study go to www.dwl.com
About DWL
DWL (www.dwl.com) is the leader in Enterprise Business Services software, an emerging class of services-oriented applications. DWL works with organizations worldwide to address enterprise-wide customer data integration (CDI) strategies using DWL Customer”, the leading enterprise customer data hub. DWL Customer gives organizations a unified view of their customer across multiple product and business silos. It delivers this single, real-time view and update environment to all channels, enabling multi-channel integration and consistent customer service.
Founded in 1996, DWL is headquartered in Atlanta and has offices in New York, Boston, Chicago, Los Angeles, Toronto, London, S�o Paulo, Tokyo and Kuala Lumpur. DWL clients include MetLife, JP Morgan Chase, Citi Cards, Atlantic Blue Cross Care, among others. DWL has strategic relationships with BEA Systems, IBM and Sun Microsystems. Key system integrator alliances include Accenture and IBM Global Services. DWL has been recognized by Deloitte & Touche as one of the fastest growing technology companies in North America for the past two years.
DWL is a registered trademark of DWL Inc.
