On Thursday, March 6, 2003, The CIP Society will launch a CIP awareness campaign in forty-four stations of The Toronto Transit Commission.
Fifty CIP print ads will be placed on the platform level at forty-four stations of The Toronto Transit Commission (TTC). CIP print ads currently appear in national and local newspapers, industry magazines, billboards and college and university calendars, in both English and French, and coast to coast. This awareness campaign will last for two months.
The raising of the awareness of the CIP designation to the public is a principle of The CIP Society. This campaign marks the first time that an underground transit system is the venue for such a campaign. Over 1.3 million people ride the TTC everyday, and during this campaign, the posters will have an audience of over 49 million impressions!
The CIP Society is the division of The Insurance Institute of Canada that focuses on the many and various needs of Institute graduates, who are over 10,000 in number.
To see two of the posters, click Derek or Tina. To find out more about this campaign, and the posters that will be used, visit us at www.iic-iac.org and click on What�s New.
