TORONTO, March 26, 2003 – POLLARA is launching the 2003 edition of InsurPOLL, its syndicated market research survey that has been analyzing the wants, needs and perceptions of P&C insurance consumers since 1999. InsurPOLL provides subscribers with strategic, decision-making information collected through 1,700 half hour interviews with Canadian P&C insurance consumers.
This year’s study tackles a number of topical issues including an analysis of how consumers are reacting to rising premiums, the impact of market restrictions on perceptions of brokers, customer satisfaction levels, and the levels/types of customer service expected from brokers and agents. According to POLLARA Vice Chairman Angela Marzolini, “in difficult times like these, companies need to make decisions based on hard data, rather than instinct.”
The 2003 edition takes a hard look at how consumers are reacting to changing broker conditions, by determining customers’ satisfaction with the number of companies their broker represents, how confident they are that their broker can find them the best price and coverage available, and the extent to which they believe their broker has been offering fewer company and coverage options over the past few years.
The study also analyzes consumers’ expectations for service from their representatives. How often, and for what reasons, do policyholders want to be contacted by their representatives? What level of premium increase should trigger brokers to comparison shop on their behalf?
The 2003 edition continues to include the study’s most popular features. Since 1999 InsurPOLL has analyzed and tracked the corporate reputations of selected insurance companies, and has studied the impact of various advertising campaigns. It also takes an in-depth look at the advantages consumers attach to each insurance distribution channel. According to Marzolini, “as early as 1999, InsurPOLL was able to predict the limited potential of the Internet in the insurance purchase process.”
The report will be available to subscribers at the end of April 2003.
POLLARA Inc. (www.pollara.com) is the largest Canadian public opinion and marketing research firm, with more than 650 employees and offices in 6 Canadian cities. POLLARA has conducted more research in P&C insurance than any other research firm in the country, on behalf of many of North America’s largest insurance companies and organizations.
