Top Online Brokers Create Separation From The Pack, G�mezCanada�s Internet Broker Scorecard Reveals

BMO InvestorLine Retains The Overall Top Ranking; TD Waterhouse, E*Trade
Remain Two and Three, Respectively

TORONTO, AUGUST 26, 2002 – Despite continuing market volatility, competition among online
brokers remains fierce as evinced by ongoing efforts by leading firms to expand functionality and elevate site
usability to ever-higher levels, according to the Q3 2002 Internet Broker Scorecard launched today by G�mezCanada,
the Internet Quality Measurement firm.

BMO InvestorLine, operated by the Bank of Montreal, maintained its lead over its
competitors to once again secure first place in G�mezCanada�s twice annual ranking
of online brokers. �The addition of asset allocation models and improved analytics
as well as exceptional customer service, enabled BMO InvestorLine to maintain its
lead,� said Guy van Rooyen, senior analyst with G�mezCanada.

TD Waterhouse and E*Trade were second and third respectively with E*Trade
maintaining its dominance in the Active Trader and Serious Investor categories.
Particularly noteworthy was the rapid rise of Qtrade, a relative unknown within
Canada, which achieved fourth place overall.

“While the markets� downdraft have impacted self-directed brokers and the industry
as a whole, this has not stopped firms from improving site usability and utility in
preparation for the eventual market turn-around,� said van Rooyen. �The central
focus of these efforts has been on providing improved planning functionality to
attract and retain the growing Life Goal Planner segment.�

G�mezCanada’s Scorecard analysis also revealed:

  • Over 50% of Scorecard firms now provide some form of financial planning
    tools online, up from 23% six months ago

  • Life Goal Planners continue to dominate the marketplace, constituting 64.9%
    of Active Online Investors, as affirmed by our upcoming research report State
    of Online Investing: Canada II

  • Customer service across the industry showed a marked improvement from
    previous Scorecards across both phone and e-mail channels

Another trend captured by the latest G�mezCanada Scorecard: the focus placed on
customer segmentation strategies. �This is reflected by CIBC�s push to attract
Active Traders and by Scotia�s focus on the Life Goal Planner and One-Stop
Shopper segments,� said Don Rolfe, managing director, G�mezCanada.

Rankings in the Q3 2002 Internet Broker Scorecard are as follows (previous
Scorecard finish in parentheses):

  1. BMO InvestorLine (1st)
  2. TD Waterhouse (2nd)
  3. E*Trade (3rd)
  4. Qtrade (7th)
  5. Scotia McLeod Direct (8th)
  6. CIBC Investor’s Edge (5th)
  7. Royal Bank Action Direct (6th)
  8. Merrill Lynch HSBC (10th)
  9. National Bank Invesnet (11th)
  10. Credential Direct (12th)
  11. eNorthern(9th)
  12. Sun Life Securities (13th)
  13. Disnat (New entrant)

Rankings in the Q3 2002 Internet Brokers Scorecard by profile are as follows:

About G�mez

G�mez provides financial services firms and other leading companies committed to
the Internet with competitive intelligence, benchmarking and expertise that enable
effective business prioritization and alignment. Only G�mez integrates actionable
research and applied analytics with performance measurement services to provide a
comprehensive view of the entire customer experience.

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enables companies to measure the performance of their global Web sites in
real-time, enabling them to continuously monitor site availability and
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