(WESTWOOD, Mass. July 29, 2002) � MIB Group, Inc., the premier
source of market intelligence for companies involved with medically
underwritten insurance, has entered the marketplace with its first
ever advertising campaign set to launch August 1st. The campaign,
entitled “Executive Angst,” has been developed by Michael Meyers &
Associates and will feature product ads that complement an evolved
brand position. The campaign launches the “new MIB” and is intended
to bring the insurance industry’s perception of MIB in line with the
current reality.
The focus of the campaign will be
products developed for the life,
health, long-term care, and the
disability income insurance industries.
The products are tangible indicators
of the new MIB brand position.
“MIB continues to lever its core
technologies, competencies and
expertise by developing new products
that effectively address market
needs,” says Fran Marinelli, Vice
President and Chief Marketing Officer
of MIB. “MM&A understands our strong
market position and has created
a campaign that will maximize brand
power.”
The campaign will launch in industry
publications beginning with August
monthlies. “Creatively, the challenge
was to boldly introduce new,
leading edge MIB products while
effectively updating the image of this
100 year old company,” said Jim
Gasper, Executive Vice President and
Creative Director at Michael Meyers &
Associates.
Look for the new ads in National
Underwriter, Insurance Networking,
Resource, Contingencies, HealthPlan
Magazine, Managed Healthcare
Executive and Managed Care trade
publications.
About MIB Group, Inc.
MIB Group, Inc., headquartered in
Westwood, Massachusetts, is the
leading provider of database and
information management tools to the
global risk management community, and
is a leading facilitator of
electronic insurance commerce via
dedicated networks and
Internet-based systems. MIB member
companies underwrite more than
95 percent of the premium dollars of
individual life insurance written in
the United States and Canada. More
information about MIB Group, Inc.
is available at www.mib.com.
About Michael Meyers & Associates:
Michael Meyers & Associates
(www.mmeyers.com) is a full service
marketing & advertising agency
located in Chicago. MM&A specializes
in assisting its consumer and
business-to-business clients navigate
strategic changes such as new
product launches, entrance into new
markets, and brand
repositionings.
