RBC Insurance® launches new online resource centre for business partners

RBC Insurance is pleased to announce the launch of a new online
sales resource centre, designed to provide life insurance professionals with valuable
sales tools and information to help them grow their business.

Accessible through the Business Partner section of the RBC
Insurance Web site (
), the tool is focused on
providing life insurance sales support materials.

Key highlights of the resource centre include:

  • News releases, bulletins and feature articles;

  • A knowledge centre, which contains trade articles and
    presentations, as well as product information and forms; and

  • A sales support centre, which provides consumer-focused
    information that can be used as a sales tool and sent to clients as value-added support.

“This value-added resource will provide our business
partners with useful and easily accessible insurance information,” said John W.
Hamilton, vice-president of business development for the life insurance division of RBC
Insurance. “We’ve developed material aimed at helping partners and their clients
both before and during the sales process, and are committed to continuing to enhance this
dynamic, educational environment.”

About RBC Insurance

RBC Insurance provides a wide range of creditor, life,
health, travel, home, auto and reinsurance products to more than five million North
American customers. As one of the top 10 life insurance producers in Canada, RBC Insurance
offers individual and group life and health insurance solutions, including term insurance,
universal life policies, group benefits, critical illness insurance and long term care
insurance. These products are distributed through more than 5,000 independent brokers
affiliated with producer groups, financial planning firms and stock brokerage firms, as
well as through direct sales and a network of career sales agents. For more information,
please visit www.rbcinsurance.com.

About RBC

Royal Bank of Canada (TSX, NYSE: RY) uses the initials RBC
as a prefix for its businesses and operating subsidiaries, which operate under the master
brand name of RBC Financial Group. Royal Bank of Canada is Canada’s largest financial
institution as measured by market capitalization and assets, and is one of North
America’s leading diversified financial services companies. It provides personal and
commercial banking, wealth management services, insurance, corporate and investment
banking, and transaction processing services on a global basis. The company employs 59,000
people who serve more than 12 million personal, business and public sector customers in
North America and in some 30 countries around the world. For more information, please visit