Let’s Get Together- The Need for Collaborative Claims HUBS!

Every year, the North American insurance industry loses over $100
billion dollars due to ineffective claim-handling practices. Today, the claims cycle time
is prolonged due to contact and communication friction between claim handlers and their
service providers, who deliver claim related services. Much of this workflow is highly
manual, labor and paper intensive, phone and fax based, with little collaboration between
sources of information.

The IBC is predicting a combined loss ratio
likely to finish around 110%, up 2 points over 2000, and ROE not likely to achieve 2%,
ending December 31, 2001. This could conceivably be the worst year in P&C history. As
overall performance continues to deteriorate and investment income is reduced, companies
will apply pressure on the dollars that flow out through claims payments. However, as the
industry is fully engaged in customer-centric service, the leverage on the claim dollar
will likely come by way of pressure on the preferred vendors and claims service chain.

As surely as loss ratios are increasing,
more internal pressure is being applied by head offices to claims departments to drive
results, while not at the expense of the customer. Some insurer/vendor relations may
become strained and untenable as a result of fee structures that narrow or in some
instances eliminate the opportunity for profit by the service provider.

Within the claims process, there are
multiple parties utilizing multiple systems and processes, yet each one is focused on the
same goal, i.e. settlement/closure of the claim file. Currently, there are several
companies that offer niche oriented technology solutions for contents,
estimation/appraisal, glass repair, auto rental etc. Each one increases the speed and ease
for adjusters to expedite portions of the claim process. Several of them are quite
effective. However, as many are finding, especially at the vendor level, each company
requires the use of different systems and processes. There are more logins and passwords
to remember. There must exist a method to link these processes, systems and the
corresponding service chain with the insurance community.


The solution? Technology based on open architecture which serves as the linkage
to allow all parties to the claim process to interact within a secure environment. By
using a web based platform that brings the parties into a common view, allowing for shared
notes, documents, imaging, email, the users can not only manage that specific claim or
task, but all claims and tasks from all parties using one password/one view; a Common
Computing Platform (CCP).

Imagine the power of being able to create
all tasks and events associated with the claims process, make assignments using point and
click drop down windows, in real-time, from the secure preferred vendor list that is
populated in a user’s view.

Through the creation and authorized sharing
of information efficiencies will develop. This can be achieved through the elimination of
costly duplicated activities, through common notepads, documents, and host of other
collaborative links. Furthermore, elimination of courier charges and voluminous faxing, is
accomplished by allowing preferred vendors to upload all reports, images, and notes,
direct into the standardized claim folder or subfolder, including all information
generated by the aforementioned niche technology solutions. The user determines
accessibility levels to information by selecting permissions to each activity. Technology
negates the need for multiple copies, faxing or couriering of reports or files, just to
make an assignment to a vendor.


Vendor audits have long been a time consuming and confusing task, as there were
very few consistent approaches across similar vendors. Linking the service chain, using
collaborative technologies, permits the creation of real-time vendor audit reports, based
on the nature of the tasks assigned, may be generated to measure performance. Thereby,
providing a platform whereby all vendors will be on equal footing; nationals, regionals
and boutiques will be measured by their performance to an insurer, not their profile or
marketing in the industry. Allow the best to shine!

Through proactively managing the claims
workflow, this service hub reduces/eliminates query or status calls from the parties since
all have the appropriate access to view the real-time status of a file and take the
appropriate action. Allowing the insured secured permissive access to select portions of
their own claim file will put customers in a position to stay current on developments on
their time. Notification of all activities associated to a task, note, or mail can be sent
to the external e-mail, cell phones or PDA’s of the related user. Wirelessly moving
toward the resolution of the claim.

For the service chain and vendors, this
platform allows them to manage their internal business and create opportunities for more
external activity by eliminating the need to learn and remember the different systems and
business rules of multiple insurers. One view / one password is all that is required to
access information. This open-architecture technology allows for increased efficiencies
and reduced expenses, which translate into increased productivity, increased customer
service and ultimately reduced average paid claims.

You are an adjuster and have received a
notification of a loss. What next? Usually after several phone calls, faxes, photocopies
and courier charges, not to mention time, you may have completed all the task assignments
related to that claim. This is presuming that you are not engaged in a game of phone-tag.

Imagine that through an icon on your
desktop you are linked to every preferred vendor of your insurance company. A couple of
point and clicks later, all tasks and related documents have been completed. No voicemail,
no courier, no administration; all done electronically from anywhere in the world! You
have just participated in a collaborative hub!

Independent research, supported by
practical applications, demonstrate returns in the range of 30-35% when businesses
incorporate collaborative hubs around their service/supply chain. Accident Benefit value
models demonstrate a return of $14 for every claim $1 spent.

Research has also indicated that any
solution must involve the service chain as an amicable participant rather than hostile
adapter, results must cross all lines and industries so as to not perpetuate the current
trends. Meaning the insurers need the vendors as much as the vendors need the insurers.

Collaborative technologies provide the
platform for all participants in the insurance community to exchange information, be it
vendor, adjuster, manager, broker. The formation of either a public or private hub using
collaborative technologies enables vendor programs across all coverage lines to maximize returns.

The era of the proprietary system is over!
Through the linkage of systems and claims functions, a platform is created for all to
exchange information and data on one system, which results in the realization of a true
automated workflow. This collaborative platform expands the ability to perform across the
broad insurance market that involves many insurers and many vendors.

Through the creation of collaborative
platform technology, the insurance industry is provided with power to streamline the
information exchange, between all parties involved in a claim, while eliminating the need
for paper based, phone and fax communications. Claims handlers and service providers can
work together more efficiently and claims professionals have the information and ability
to control their resources, processes and vendor relationships in real-time. Advanced
technology solutions are helping drive out the millions of dollars in unnecessary costs
associated with claims processing, while increasing overall claim satisfaction to all parties.

Prior to joining Correlation Technologies,
Scott Knight was involved in casualty departments for different insurance companies; with
experience in the management and workflow assessment of one of the earliest paperless
claims initiatives in the industry. With regional and national casualty experience in
technical specialist roles, some of his responsibilities included vendor management/audit,
data tracking, and claims technology in addition to a specific focus on Ontario Accident
Benefits. He has been a member of the Inter-company Accident Benefits Group, presented at
the Catastrophe and Disaster Conference, and on behalf of his companies participated at
various levels of FSCO for mediation, arbitration and focus groups.

About Correlation Technologies

Correlation Technologies Inc. is a private
software development company with a focus on developing Web-based enabling technologies
for businesses. Its primary activity is to provide service chain collaborative commerce
technology and solutions to various industries. Correlation customers experience real
competitive advantage in their core business operations and in transaction with their
partners. Correlation Technology builds service communities that benefit from increased
efficiencies and reduced cost. Correlation Technologies has offices in Toronto, Vancouver,
Canada and Chicago, USA. www.claimcore.com