Liberty Health finds Canadians value their independence and prefer home-based care

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MARKHAM, ON, Jan. 18, 2002 – After extensive research, Liberty Health has found Canadians clearly prefer to receive convalescent care at home, including both direct health care services and support for daily living, such as preparing meals, shopping and housework.

In response to this need, Liberty Health has announced a new and innovative home care insurance product to help Canadians maintain their independence and receive more comprehensive, home-based health care. As a founding sponsor of the Women’s Health Matters Forum and Expo, Liberty Health is proud to unveil this new product today at The Metro Toronto Convention Centre, the site of this year’s Forum and Expo.

“HomeCare Plus is an industry first that addresses this emerging need and focuses exclusively on providing extensive home care services, ranging from registered nursing care to assistance by a visiting in-home personal companion,” said Liberty Health President and CEO Gery Barry.

“HomeCare Plus is another example of Liberty Health’s commitment to providing innovative and customer-focused products and services that meet the changing health insurance needs of individuals and employee groups,” Mr. Barry added.

Coverage is available to individuals across Canada and is expected to be particularly attractive to the 40-75 year age group.

(NOTE: Liberty Health was acquired by Maritime Life, and it in turn by Manulife. For more details informaiton on health products, visit our health and dental coverage providers directory.)

“All of our products are designed to supplement coverage provided by provincial governments, and for consumers who don’t receive health insurance coverage through their employers, our individually purchased products have always been a great choice,” Mr. Barry said.

“With HomeCare Plus,” Mr. Barry added, “we are now offering coverage that is not currently available even under employer-sponsored plans.”

Liberty Health, one of Canada’s largest and most experienced health benefits management companies, has recently widened its product offering beyond traditional individual health and dental insurance to include Critical Illness, Disability and Catastrophic Illness coverage. HomeCare Plus represents a further extension of its individual health insurance portfolio.

Liberty Health is a member of the Liberty Canada group, and part of the worldwide Liberty Mutual Group of Companies. Liberty Mutual has been operating in Canada for more than 60 years, offering a wide range of products and services, including home and automobile insurance.

The Liberty Mutual Group has $20 billion in consolidated revenue and more than $80 billion in consolidated assets worldwide.

Leading rating agencies have recognized the company’s consistent financial strength: Standard & Poor’s: AA- (very strong); A.M. Best: A+ (Superior); and Moody’s: Aa3 (Excellent).